May 30, 2022

Tools for Success: Communications & Networking

Tools for Success: Communications & Networking

Adam J. Carswell is a Real Estate Entrepreneur, and Podcaster.

He is a LinkedIn Power-Networker, and New Media Marketing Maverick.

Adam’s expertise in communication sets him apart from the crowd.

He is the Co-Founder of RaiseMasters, the #1 Mastermind for Elite Capital Raisers.

Adam earned the moniker “The Voice of Liberty '' as the Master of Ceremonies at Liberland national events, and hosts the nation’s podcast; the Liberland Show.

He is also a cryptocurrency pioneer, and the Co-Host of the Blockchain Real Estate Summit.

Over the years, Adam has interviewed world leaders such as Grant and Elena Cardone, Doug Casey, Roger Ver, and G. Edward Griffin.

Adam is a former semi-pro basketball player, and was inducted into the hall of fame at his alma mater for his accomplishments on the court as well as on the track.

PS - In his spare time he is training to become a world class DJ.


Contact

   Adam Carswell 

    RaiseMasters

    Asym Capital 

Podcasts

Dream Chasers

Cash Flow Connections Real Estate Podcast

Books

Raising Capital for Real Estate

The Way of a Superior Man

Rich Dad Poor Dad

 

People to look into & Follow

Myron Golden

Frank Kern

Russell Brunson

 

Conversation Highlights

 

What is Communication (10:16)

4 Levels of value by Myron Golden (11:59)

  1.  Implementation 
  2.  Unification
  3.  Communication
  4.  Imagination 

Sales Hack (37:14)

Raising Capital Hack (41:12)

Transcript

...you have to enter the conversation with the mindset that you do not need that sale. And you have an abundance of closings or sales or whatever the phrase you want to use. Like there's more to come, there's more to be had. You know, as long as you keep working on the thing that works and getting those phone calls set up and having those conversations, eventually, you're going to figure it out.

 

Have you ever asked yourself what can go wrong when investing in apartments? What challenges do investors face when dealing with such a large asset class? Well, on the no BS apartment investing podcast, we placed expert professionals on the hot seat. Ask them the tough questions that may be running through your mind. All while removing the fluffs that comes with apartment investing. We aim to put your mind at ease while showing you that investing in apartments is the way to financial freedom and now for your host, Marc Cesar.

 

Marc Cesar

1:07

So, what's going on everyone? Welcome back to the No BS Apartment Investing Podcast and today I have a very special guest on the show. Mr. Adam Carswell, everyone should know Adam by now and if you don't, I'll just give you a brief synopsis on who he is. He is a real estate entrepreneur podcaster. He is a link, LinkedIn power networker and a new media marketing Maverick. He also an expert in communication, which sets him apart from the crowd. He is the co-founder of Raisemasters, which is the number one mastermind for Elite Capital raisers. He has earned the moniker of voice of liberty as the master of ceremonies at Liberty Lands national events and hosts the nation's podcast the Liberty land show. He is also cryptocurrency pioneer and the cohost of the blockchain real estate Summit. Now, that is a lot for Adam. And I'm just going to throw a little shameless plug in there, this guy is the reason why I'm doing like podcasts and all that stuff. We met back last year, and I have a voice because of this guy. So, I'm happy to have him on the show. Adam, welcome to the show, man.

 

Adam Carswell

2:19

Marc, it's an honor to be here. Thank you for the intro. And it's been really, really fun to go on this journey with you. Since we first got connected up until now, you have become someone that people know, in our network. And when we first met, I think that was something that you always a level that you always strive to get to, and you did it in like less than two years. So, I'm happy to be here and congratulations on all the hard work you continue to put in.

 

Marc Cesar

2:46

Thank you I appreciate it. Man, I definitely look up to a lot of what you do. So you know, I always say who if I want to become like somebody definitely want to be like, I don't want to grow up. Because he's you know, you're just you're out there, your face is out there, you know, you're just making a lot of moves in the space and you're just, you know, navigating on uncharted territory. So that is something that I definitely look up to. So, I appreciate everything that you instilled in me. I always say, you know, you're like my coach, quote unquote, unofficially.

 

Adam Carswell

3:18

So yeah, my pleasure, love it. Anything I can do to help and serve you. You know, I got you.

 

Marc Cesar

3:25

I appreciate it, brother. So yeah, listen. So, on today's episode everyone, we’ll be talking about a slew of topics, most notably, we'll be talking about hacks in the sales process, you know, communication networking, which is basically Adams, back on background and his wheelhouse. So, Adam, you know, let's kick it right off, man. Tell us a little bit more about yourself and your illustrious resume that I just mentioned?

 

Adam Carswell

3:53

Well, it all started in a little city, Painesville, Ohio, but a half hour east of Cleveland. Basketball was something I pursued pretty intensely from ages 0 through 18. And then track and field got in the mix there as well became a two-sport athlete at Westminster College and Pennsylvania, studying Broadcast Communications there but never really paid close attention to what I was actually learning. It did come kind of natural to me, but I'll say this story before I forget. Individuals like Marc myself, anyone who you're really listening to in this podcasting front, we all maybe seem like we're naturally good at this or we really like to do it. And sure, you know, my dad has some very similar characteristics as myself. And so, I think growing up I always saw what it would look like to be a good communicator, but I'll be the first one to tell you up until like, age 13, I was always very introverted, very behind the scenes. My brother and sister who are younger than me, I remember, they were acting and singing in like school musicals and plays and stuff and I was the behind the scenes guy, and I just remember them being on stage. Everyone knew Lee and Paul Carswell. They're getting around of applause like the, you know, they were famous and successful at a young age. And I'm like, man, I just wasn't, I guess it's not my calling, I guess I'm supposed to be back here doing wardrobe. I guess I'm not supposed to be like it, you know, onstage type of person. And, but I always dreamed that I could be, you know, the onstage guy. And I think the everything kind of changed one year where my brother and I, this was attending high school, going into college, we started making just fun little dance YouTube music videos. And I was always like, the video editing specialist, but I started getting myself in front of the camera. And I think what it is, you start seeing yourself on camera, and then you start realizing, oh, well, I'm not as dumb, as I thought I looked at, right. So, my story here is, you know, I ended up getting into communications and pursuing this direction pretty intensely without realizing it. But there was definitely a point in my life where I did not think this was for me. And I just say that because there's so many creators and great communicators out there that never tap into what God has really blessed them with, because they just subscribe to the idea that oh, I'm an introvert.

And there's just so many stories of introverts that are now doing like what Marc and I are doing. So, I just got to encourage you guys, if you think podcasting or this type of thing isn't for you just, I can't help but recommend and reinforce to rethink that and seriously sit with it. And, you know, just get yourself a little comfortable. Get in front of a camera, get in front of a mic, practice, practice, practice, version one is better than version none. And that's typically how it goes with any show you listen to the first episode compared to where the person is at now. It's like, okay, this makes perfect, right? So, I go back to what I was saying, I studied communications, Broadcast Communications in college, started getting on camera more there had a good career, athletically. But I decided to pursue a future in college basketball coaching, because that was really what I found the most joy in at the time. And that took me to Belize, Central America, where I played and coached and got my master's degree. And it was a really good experience. And I thought I was going to continue pursuing a career in coaching. But I started to realize, actually, was good at sports. But I did not love the game as much as some of my quote unquote, competition and other people who are kind of in the business pursuing becoming an NCAA head coach. I was just like, man, these guys. I can’t forget, Coach Shaka Smart, who is the head coach of Marquette University right now used to be the head coach of VCU, and they won the final, they went to the Final Four in 2011. And I had the privilege of learning underneath him and going to his basketball camps and working those in the summers when I was pursuing the coaching career. And people would always say, Coach, you know, what's your secret? Like? How are you guys so good? How are you in such great shape? You know, VCU is like a smaller school, and they would beat like these big, big name schools all the time. And people are just like, what's your secret? And he would always just say, go talk to our trainer, go talk to our fitness coach, and he'll tell you why. And then coach Bruce, he would say, well, plain and simple. Our players are on campus 50 out of 52 weeks of the year. And I say, Wow, I don't think I like basketball this much. You know, I kind of like being able to do more with my time than just being in the gym. So, you know, I left that career. But I found out that my true passion was in leadership was in coaching communications, kind of the direction we're going here with this interview. And I stumbled into a job with Sherwin Williams, the paint company, because it was always my parent's dream for me to get a job with a Fortune 500 and work my way up the ladder. And my friend who I went to college with was actually a recruiter for the for sure when in the Washington DC area. So that's really where this business side of the career began. And then that led me to entrepreneurship and some pretty

 

Adam Carswell

8:40

wild stories that maybe we can get into those here today. But you know, long story short, the light bulb went off after reading Rich Dad Poor Dad twice, and I'm like, I got to get into tech, or I got into getting a real estate, whatever it is, I got to be an entrepreneur, I got to get out of working for someone. So, I pursued real estate as a real estate agent with REMAX in the Washington DC area. And, then ultimately led to me meeting Hunter Thompson, Michael flight, as well and kind of latching on to those two catapulted my career to where I'm at today, which is just in a very, very comfortable spot where I'm having a lot of fun. And, you know, changing lives and what, you know, what more can you ask? So, yeah, thank you, Marc, for allowing me to give you the five-minute story and run down there.

 

Marc Cesar

9:23

That's awesome. And I think Rich Dad, Poor Dad definitely gives a lot of people that entrepreneurial bug, that it just opens your mind. You know, I think that's like the, I wouldn't say it's close to the Bible that that should be like the second the entrepreneurial Bible, you know, because it's really, yeah, it definitely gives you a different perspective from what we're normally raised to do which is you know, go to school, get a good job and you know, retire and that's not the truth at all. So, if anyone has not read that book, I think you should definitely make that one of your go to reads and you know, change your world from there. But let's look deep into the communications aspect of things like, what about communication, you know, enticed you? What do you do with communications?

 

Adam Carswell

10:16

Honestly, I did not realize the power of communication or what communication truly is, until I'd say less than two years ago. And there's someone who I cross reference frequently because I mean, little life hack for everyone here too. If you find someone that you align with from a leadership perspective, and they have a podcast or put out content or whatever, you know, instead of raising money as an example, instead of listening to 100 people who know how to raise money on how to raise money, you find the one person that you align with and go deep on everything they put out, listen to their interviews over and over and over again. So, for example, in regards to raising money, I would endorse my partner, Hunter Thompson, for sure, author of Raising Capital for Real Estate, go check it out. But back to my point, here's someone who I cross referenced frequently because I have just gone so deep on his teachings is a guy named Myron Golden, he’s actually based out of Tampa, Florida, Marc, and we were talking about maybe, us moving to St. Pete one day. So anyways, Myron talks about this concept called the four levels of value, and some other credibility about this guy, too, you know, Hunter and I through RaiseMasters, our mastermind for capital raisers. We're in the Click Funnels community. So, us and a lot of people who have had success following the processes that Russell Brunson has created, if you're not familiar with Russell Brunson, also someone that definitely check out. In that community, there's one person that, you know, 95% of anyone in this circle go to for learning how to get better at selling and learning how to get better at selling from the stage. And that's Myron Golden. So that's what we're talking about here. And Myron talks about this concept called the four levels of value. And this is when I realized like, wow.

 

Adam Carswell

11:59

I need to be doing everything I can on a daily basis to make sure that I'm in this zone of communicating and talking to people because this is what's ultimately, you're going to, you know, make the cash register ring, impact most people around me as possible make their cash registers ring like this is where I and we need to reside.

So, there is four levels implementation, unification, communication, and imagination. So, 99% of the world gets stuck on the implementation and unification levels without even realizing it. And you talked about, you know, going to the government indoctrination camps, getting your degree and then getting a better job and then continuing to pay higher taxes as you get your job increases, and you never get out of the rat race. And hopefully, if you're lucky by seven that you can be sitting on a beach for two years and not running out of money. Right? That's the story of a tip. That's the American dream. Now, there's people more and more waking up, thankfully. And if you want to continue to wake up, keep listening.

So, 99% of the world operates an implementation unification implementation, what is that, so that's we'll use McDonald's, as an example right here. So, someone who's working at McDonald's doing the thing, flipping the burgers, on the low end, if that's your job, you know, you're making, what 20 25 30 grand a year, I don't know, but just roughly speaking, but then there's also implementation levels where you can make like close to six figures, someone who's an auto body mechanic at Bentley or Rolls Royce or whatever. If they are a mechanic at that level, you could be making six figures, electrician or something, you know, you're working with your hands, but you're doing a trade or something that could still make you a nice living.

But that's about the cap is where I'm going with these six figures is about the cap for anyone who's making money using their hands. Then there's unification, this can also be viewed as management. So, you're not the person at McDonald's who's flipping the burgers, but you're the shift manager, you're the one managing the team there, you know, low end, we'll call it, you know, 30 40 grand a year. And then if you are the person who's managing a team at Facebook, or you're managing a team at the Rolls Royce or whatever, you're managing people who do the thing, then your pay can on the high end typically get to somewhere, you know, a quarter million 300 grand I know inflation is crazy right now, so that number might change. But the main thing here is there's you're still really not getting to that, you know, millionaire level maybe accredited investor. But that's where the cutoff is. And then you get to this level of communication, and it makes so much sense to me when I look back on it, but it blows my mind. For the most part, as kids going through school, we're really trained and encouraged to hate communication. I mean, who here remembers having to give a speech in front of the class growing up? Like that is one of those terrifying things ever? They say some people are more afraid to do that a bit more afraid of that than like death. That I'm going to keep calling The government indoctrination camps trained all of us, whether they realize it or not, they're training us for the most part to not like that tend to just do whatever you can to not be a communicator. And that actually happens to be the one skill that can really change your life the most. And we'll use you know, what is a good communicator as an example, we can use you’re A-list actor like Denzel Washington, Leonardo DiCaprio, you could go you know, Justin Bieber, just this thing of any like famous artists or musician that you know, what they have done is they have mastered how to connect from heart to heart. That's really what communication boils down to, you're connecting your heartstrings to another ones. And those are actors and singers, but you know, authors as well, anyone who's podcasters, people who are creating and communicating a message that connects to the heartstrings of others. That's an example of someone who's communicating.

And then so on the low end, you know, it can be someone who you can be using your mouth to communicate and to sell, we'll say, like luxury homes, we'll call that you know, that that'd be something maybe more on the low end, you make, you know, your 100,000 a year, million a year. And then on the high end is we reference some of these actors and other people who are using their mouth to make money, you can very easily be making anywhere from 200 to 500 million a year, right? Like, it just depends on how you leverage it. And then there's that top level of communication, which is imagination. Now, here's the reference that excuse me, I'm going to do my best to get it accurate here. But, you know, I'll ask you this Marc, if I say, I'm gonna name a company, when I name this company, you tell me the first name that comes to mind for you. Apple, Steve Jobs.

 

Adam Carswell

16:37

There you go. Steve Jobs. He hasn't been alive for almost 10 years. And yet when people say Apple, his name still comes up. Steve Wozniak is the one who created the machine initially. And even thinking Click funnels. And this is an example. Everyone knows Russell Brunson, and Nicholas Click Funnels circles. But what they don't know is the actually the engineer behind everything is a guy named Todd D, I can't remember how you say his last name. But Todd is actually the one who created the software. So, the reason why I reference Russell, and definitely Steve Jobs, and we'll even say, as a really throwback example, the guy who invented either electricity or the light bulb, Nikola Tesla, no one thinks of him. Everyone thinks of Thomas Edison. Why? Because these individuals will one definitely was great marketers, but two, they learned how to use their mind to influence and also communicate the message of what was created to the masses. So, you can be the implementer you can be the person who does the things, but you know, just use Steve Jobs is a prime example and someone who we know from listening to his stories, and just all the research that's out on him, he was very big on meditation, he was very big on. I just want to say that meditation like he was in the zone, and he was always an imaginer, as Walt Disney would say, and Walt Disney is another Imagineer. So, sell that because the more time we can spend in that meditative state, the more time we can spend communicating messages to others, and not being the one who does the thing. The more success we create for ourselves and those around us. So, I learned that like two years ago, and I'm like, Man, the more that I can talk all the time, especially on these specific topics, the better it's going to be for everyone. And so, my recommendation would be to our audience is figure out, you know, what you can do to start communicating and imagination more and better, and it all starts really with practice.

 

Marc Cesar

18:37

That was amazing. I love the analogy with Steve Jobs, because I hate Apple, I’m not an Apple guy. Sorry for you Apple fans out there. But when I took the time to watch the new Apple products, and Steve Jobs is, you know, unveiling those products, he has a way of just drawing you in. And, at one point at a time, I actually pulled out a credit card, I was in college, and I went and bought an Apple phone, because I saw that, you know, just how he interacted with the audience is how he drew you and you know, just imagine and stuff like that. So, I love that concept that you just built it up.

 

Adam Carswell

19:15

There was a famous moment he had where he was introducing the iPhone, and I do have an iPhone right here. But you know, he's basically going, it's a phone. It's a browser, music player. It's a phone. It's a browser. It's a music player. And at a time where that was unheard of. Right? But he just kept broken down very simple, so everyone can understand. It's a phone. It's a browser. It's a music player. And look what he's created biggest, I think biggest company by market cap in the entire world right now. Top three!

 

Marc Cesar

19:46

Yep, definitely is. Yeah, that is the power of imagination and the power of communications. So, I like that analogy there. So, let's go deeper to into communication. So how do you use communication to build connections with people in your space.

 

Adam Carswell

20:05

The best way to do this, and I've prefaced this on many interviews recently, and I always got to throw a little sarcastic joke in here with my wife, but, you know, she's going to kill me because the key is listening, right? So, and what I mean by listening is, well, before I go on listening, let me share this because this is a nice little hack that my friend Tyler Lyons helped me uncover when he asked a similar question recently. And I noticed, as long as you can remember, geographically, where most people that you've meet are located, it typically is a slam dunk connection. You know, granted in the same industry, but sometimes it doesn't even need to be the same. When you go, Oh, I know someone from Cleveland, or anyone listening right now, like if you know, someone from Cleveland, Ohio, I would say please, after this interview, like, introduce me to them connect me with them, there's just like something, I think it's because it's like, it's our environment, it's where we live, it's super relatable. It's a thing that, you know, even the pandemic couldn't stop, when you can remember where people are from simply and connect them because of that. That's a huge, like, networking connection communication hack that I would just recommend to everyone to do. But yeah, the key, as I was saying, is listening, which, you know, one question that I really enjoy asking others, because it also challenges me to sit back and think and answer it for myself. But, you know, being able to ask people, you know, what, is it that they're working on right now, or what is it that they would need to happen in their life for the quality of their life, or for their business to, you know, 10x? And we'll call it we'll say, in the next two months, you know, what do you need to happen? Or what would you like to happen that could, you know, help your business or your life, the quality of life 10x? So, the challenge is someone not going to forget you, when you ask them that, then it challenges them to really think. And the key here, as I mentioned, is listen. So, when someone gives you that response, they're Oh, you know, I'm looking to, I'm just going to go off to like a capital raising type of thing where it's like, oh, you know, I'm looking to get connected with more people focused on value add multifamily, B and C class in San Antonio. If you don't know someone that you can connect them with, when they say that immediately, that's fine. What I found is, as long as you're patient, the universe will typically manifest and answer a result for you, when the time is right. And then you can go back and make that connection and build that bridge. And when you become that conduit, when you become the electricity source, bringing people together, I mean, it's been about the five- or six-years, Marc, of me, doing that consistently having no idea, like if it was going to pay off, or what was going to happen, but I can tell you now, like being the connector and your network is probably for me, I'd say one of the most rewarding roles I can imagine being and I just love it. And I say that because if you feel like you aren't a networker, or this isn't for you, I'm in year five or six of doing this and I'd say until like the past couple of years that I feel like wow, I love this. And now I know so many people that I can connect with the directions that they want to go because I didn't quit. So, I'm not quitting listening, asking people powerful questions like that, you can ask a variation of that one, too, you have to ask that one particular. But that's what I say. Like, if you can just get in the habit of doing those things. You will grow exponentially.

 

Marc Cesar

23:28

Nice. And yeah, definitely I agree with that assessment, man. Because I definitely picked out from your book. I love to connect with people as you get.

 

Adam Carswell

23:39

You're the host of a Meetup. So, like that right there. Even if you don't want to be one to ask your questions, guys, like you can just host a meet up like Marc. The key is show up and don't stop showing.

 

Marc Cesar

23:50

Definitely. Yeah. And I mean, like you said, showing up and definitely just asking the right question, because even when I started this podcast, I wasn't sure like, Who the heck I'm going to ask to speak, you know, and, you know, I didn't know a lot of these people, but because you took the time to connect me to certain people. And they remember that, Oh, this guy, Marc. Okay, good. So, I'll do his show. But if you didn't make those introductions, or those connections, more than likely, they probably would have said no, because they didn't know what the heck I was. And I was new. So, there's power and connecting with the right person. And they might like you said, it might not manifest itself, you know, write them in there. But you know, down the line, you know, it was the universe will make that way you just simply have to you know, connect the bridge and make it happen. So that definitely is powerful. Now, in your space, you know, you're in the real estate space, you're, a big fan of Russell Bronson. So, how do you intertwine all of that to find your success in as a communicator and networker in the real estate realm?

 

Adam Carswell

24:57

I think we'll use Russell is the first example here. And, I had the privilege of finally meeting him face to face last September, and probably get to see him again this year just because we're in his group. But the key with him is, he has identified that he's been called to serve. You know, basically bootstrapping entrepreneurs, people who aren't looking for, you know, funding or VC capital within a company, people who are just trying to build million-dollar businesses on their own, which is totally achievable and doable. Because he has done it, he's created a framework that has, you know, I think Russell Brunson to the right now, I don't know if there's any other entrepreneur out there that has created more millionaires than him. And that's no understatement, like, just look up the 2 Comma Club Award, and see how many people have won that award. And I guess, you know, that means a million in revenue. So technically, millionaires, you know, you can argue that, but they have cracked the code. And so that's why I'm such an advocate of what he does and his teachings. And don't get me wrong, there's certain things that Russell does, and I find that I like and other people that, you know, I'll pursue and chase in a different way. But I think the biggest key here is, you know, reference Myron Golden earlier, we referenced Russell here. Another guy who I really like is a guy named Frank Kern. And this is a methodology I got from Hunter, which is, and maybe I already used it earlier in the interview, but I'll say it again, it's like identify the people, you align with the most and just go all out on their stuff. And before you know it, you're going to be sitting next to him. Or you know, your own variation of what you've picked up from them. And then how does this play into real estate? I guess where I was going with that is what the three people I just mentioned, the intangibles that they talked about, and teach and provide are applicable against multiple different sectors.

So, you could be in real estate, you could be in medicine, you could be in any like version of entrepreneurship and still get a lot from learning from these people. When it does come to the real estate side. I mean, who do I recommend? I mean, I'm going to endorse my own show. I definitely talk. We have a lot of real estate professionals on Dream Chasers. I like, again, Hunter’s show, and Marc’s show, guys, if you haven't smashed the LIKE or SUBSCRIBE button here, I mean, this is definitely I think a lot of people get into real estate and don't even realize about this side of the business, Marc. I know, I was one of those. I just thought it was all HGTV and wholesaling and house flipping, I didn't know about his multifamily stuff. So, if you are new to this, like you are definitely in the right place, just hit that subscribe button.

But you know, how does it all play in? And I think is your question. And I think my honest answer is I don't know, it, just approach it with the sponge mindset, it's like I just I know, this is good. I know, I want to emulate this person, I'm going to soak up as much as I can. And then I'm going to apply it to the realm that I'm in. And I think the cool thing about all of that is people I just mentioned here, most people in our real estate circle, Marc, don't listen to the same content. Those guys that I just mentioned. So, I think it gives me a little bit of an edge. I don't have to sound like everyone else here. Because I'm getting my you know, my knowledge from a source that's not as tapped into.

 

Marc Cesar

28:09

So, on the real estate side, and I know you work closely with Hunter and you guys you call funded RaiseMasters, what exactly is RaiseMasters? And what is the purpose that it serves in the real estate investment community?

 

Adam Carswell

28:28

Yeah, so RaiseMasters, we ensure that our members deal get funded over and over again, our tagline you know, you say, “Never scramble for capital again”, that's the mindset. And that's the environment that we've created within our group. So, we launched call its December 2020, January 2021. And almost a year and a half. Now we're closing in on about 200 members. And, Hunter, who's been raising money for roughly the past decade, closing in on roughly $70 million total raise, like he has figured out what's worked, he's figured out how to run the company lean and mean. I mean, this is only the past couple of years before me and my buddy Tyler Lyons came on the team, it was just Hunter and his assistant, like so that's the beauty of the world of raising money is like you don't have to have this team of 40 people that you're running unless you want to. So, you know, Hunter has mastered the art of snapping his fingers and making the money appear and he's boiled down to a system that you can uncover and his book Raising Capital for Real Estate, is raisingcapitalforrealestate.com. But you know, the book was authored in 2019. It's really good. It's impacted hundreds of 1000s of lives. And if you like which essay, this is a pitch for RaiseMasters like if you like Hunter style, if you like what you are reading or getting out of the book. Imagine that, you know 20 acts. That's really what you're getting. When you become a member of RaiseMasters. You're getting direct connection to him.

If you like me you get in direct connection to me, which to the communication connecting perspective. You know, I'll be the first one to tell you when you come to the door of RaiseMasters. Hey, look, I'm with Asym capital, I am not actively raising money, all right, I'm not actively raising money. We have 180 people in here who are or at least in the game, and I'm friends with Hunter. So, if you need to get connected with a tool or a resource or something that we have here, I'm your guy. Like I know exactly where you can go.

 

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Adam Carswell

31:16

So that is kind of like the essence of what it looks like when you become a Raisemasters member, you get our system, you get our network, which continues to snowball. And then you get the one on one connection with Hunter, myself and a few other hand selected leaders within our group that we've kind of put in a position to guide the rest of the group. It's, just so much fun. It's so much fun.

 

Marc Cesar

31:38

I definitely follow Hunter, I've read the book, Raising Capital for Real Estate, awesome book calm, it is packed full of content. So, I definitely will suggest everyone you know, tune in and read that book and also look into RaiseMasters.com You won't be disappointed. Hunter is very forward. He's very upfront. And he knows this stuff. You know, he's not a guru. He’s someone who actually does the business and just, you know, a quick excerpt on the book, you know, from how he started, you know, trying to raise money and failing flat footed and then going on to raising 10s of millions of dollars, you can't and he's giving you the secret! That is golden. And so definitely look into that.

 

Adam Carswell

32:24

And that's actually been my favorite thing about working with Hunter. And I think we pretty much got this from the Click Funnels vibe, I wouldn't say entirely. But it really is approaching the business with the mindset of abundance. I think commercial real estate investing, especially up until like before the Jobs Act 2012. Like, it was a good old boys’ business that was done in country clubs behind closed doors, you did not share your secrets, because that was your edge. And what we found is sharing the secrets is actually what levels us up the fastest as well as our members and helps move the entire industry forward. Because it's something like, like 5% of U.S accredited investors are invested in private placements for real estate, which is like crazy, because there's like 13 or 14 million accredited investors in this country, let alone the world who knows. There's a blue ocean of opportunity for anyone who's passively or actively investing in commercial real estate and it's very, very hard to find another asset class that performs the way this one does. If I can recommend anyone to get out of Wall Street, if you're not already right now, since we're recording this during another downturn, getting to something that you can touch feel at any I'll reach out to the owner of in commercial real estate investments.

 

Marc Cesar

33:42

Definitely, I would definitely take that advice for sure. Now, with your set of skills, you know, you're again, you're bringing that communication and that's to say that you're more on the background side, you know, in the back-office side, but you're just in a different sector compared to what Hunter is doing. What have you seen anything that caught you by surprise that caught you or Hunter by surprise that didn't work? And how did you guys figure out how can I navigate this situation and turn a negative into a positive? And how did you like, what was the plan? How did it affect you to business and so forth?

 

Adam Carswell

34:22

Yeah, Well, actually, I can think of an example right now, on the Asym Capital side of things, which was around the time when RaiseMasters, this was a defining moment for both RaiseMasters and Asym Capital because we were firing on all cylinders with RaiseMasters, we were you know, somewhere between 0 to 100 members in a very short amount of time. And it was pulling a lot of focus and energy away from the Asym Capital side of the business, which, if you know, let's take a look at it. If Asym Capital has a failure or stops raising money, then that really affects totally everything that we're teaching the people because we're not walking like we're talking. And so there was a moment where I think we had a $2 million raise. And Hunter had to pull a few extra like levers to make things happen. And thankfully he did. But he was like, wow, okay. This is between him and the other side of again, Tyler, who's on the other side of the company, but he I just remember him coming. He's like, Yeah, that's never gonna happen again. And since then, I think we've raised like another like $15 million, without that type of scare happening again. But it was one of those moments where you have to catch yourself and go like, whoa, like, okay, let's recenter and keep doing what we know works, instead of, you know, trying to do new things. And RaiseMasters, we had a moment where, you know, periodically, we will do a live webinar that walks through testimonials, and everything about the mastermind as well, as you know, 100 gives away a free few hacks and secrets for raising money.

We tried shifting that to an auto webinar format, which is very common in the educational content space. It did not go anywhere clear to like what we expected. And so, we shifted back to live. And I think what we found from shifting from auto to live webinar is most people who not all don't give them please, this is not a quote, because I can't say all, but there's a lot of people I think, who get to the level that we're at who kind of slip on the auto switch, and just call it a day. And we're out here getting after it. If you want to know some hacks about running a great webinar, like, let me know, guys. And that was a moment where, you know, we had to say, do we want to become a little bit complacent here? Or do we want to just, like run in the rain. And as a former athlete, you know, broke a lot of records on the track, and had some success with basketball. Like being on a team with someone like Hunter who's like, let's get to work. Like, the little things like that have totally saved us in moments where I think we could have let things fall apart.

 

Marc Cesar

37:00

Nice. So, before we started the episode, you were speaking on being first a few hacks in the sell process. Can you elaborate a little further into that topic?

 

Adam Carswell

37:14

Yeah, I think the biggest thing about the sales process that gets overlooked is you have to enter every conversation. And this can be a conversation that you're having with an investor too. You have to enter the conversation with the mindset that you do not, you do not need that sale, and you have an abundance of closings or sales or whatever you want to use for the phrase you want to use, like there's more to come, there's more to be had, you know, as long as you keep working on the thing that works, and getting those phone calls set up and having those conversations, eventually it's going to, you're going to figure it out. So, coming in with the mindset that you do not need this close, is something that I don't think is taught really, at all, especially in the high-ticket world. It's all about get the close, get the close, get the close. And when you act like when you tell someone, hey, you know, if you want to go out there and shop around, like if I have a call with someone who's like, oh, you know, like for RaiseMasters as an example, like, I'm looking at this person's thing, or this person, you know, we're looking at you guys and a few others, I'll say, hey, you know, those who know what we're about, and what we do, are ready to move forward and are ready for the results that we provide. So, you know, by all means, go make a decision that you want to make. And when you guys are ready, we'll be here.

And typically, with that approach, people are expecting you to hard close them, right. So, like, well, wait, wait a second, why do I actually like this guy? Why do I actually want to like, go here? He's not liked the other guys. So that's one thing to just keep in mind. The other thing is just really getting clear on the payoff. Like what is love that word to “the payoff”. What's the main reason that that investor, or that potential client set up that phone call with you in the first place. They didn't do it just to just do it. Like there is some kind of underlying reason there or payoff that they're looking for. That if you can make it clear to them that you can deliver on that payoff, they will move forward with you. And you know, some people might get on the phone with you and say they're not interested in investing that right now or they're not interested in buying right now. But this is another Myron Golden analogy. And he's like, hey, look, you must create an environment that makes people feel like or want to buy. So, he says, like, for example, talking to somebody like, Hey! Joe, are you hungry right now? Answer's no. Okay! If I go in the kitchen right now, and get some onion powder, some salt and pepper, some garlic, and I just put it in a pot, some oil, you know, start stirring it up. You know, whether you're in the kitchen with me or not. You think you might start getting a little struggle or homey start smelling? What is that some smart smells good. I wonder what that is. So, what you want to do as a salesperson, as a person of influence, whether you're closing a deal again, with an investor or potential client, you want to create an environment. That makes who you’re talking to want to buy. Just like you want to create an environment that example that that wants to make them hungry, you want to make them buy. So, in the best way to do that is, as I mentioned, getting clear on their payoff, which you can zone in on that answer really quick, if you just ask the individual, you know, what, what is it that really inspired you to set up this phone call? There had to be a reason. What is it that's going on that made you want to get on the phone with me right now?

 

Marc Cesar

40:27

So, let him pick back with a question for new people who are looking to raise capital and who are who have a fear of talking to people? How do you suggest they break that proverbial ice when it comes to you know, raising capital, because I think I know that money is something that a lot of people don't like to talk about or don't like to, you know, engage into with other with especially if you're high net worth individual, you don't want to, you know, come off that you're asking them for money. But in your opinion or your expertise, how do people break that proverbial ice to start a conversation where it's not surrounded around money, but in the back of your head, you know, that you're trying to raise capital.

 

Adam Carswell

41:12

Yeah, here's a question that someone in our group shared recently that it's a question I just don't think enough people are asking is, when you do find yourself in an environment where you're talking to one or multiple accredited investors, I think the first question you should ask them, aside from maybe some of the other ones we dropped in here is, you know, who do you know, in your network that either you know, has money or would be interested in investing in commercial real estate? And whoever you're asking that question to, you know, it probably would, in this case, be someone that you actually want to invest with you. But when you make the kind of the upfront focus, hey, I'm actually not here to ask you for your money. I've heard stories of people who get asked that question actually becoming an investor with the person who asked the question. Right. So that's one cool approach that I've heard recently that I'm like, I don't know if enough people are asking this, but it just feels like not enough. People are asking that question. So, I really liked that one. And the other thing is, you know, Marc, I mentioned, I'm probably going to come see you soon, because there's the conference in Charlotte. And there's all these different, you know, commercial real estate conferences that happen throughout the year. And I think if you're raising money, this is, again, something I'm just not seeing enough of, is instead of going to all the conferences where I want to say all your competition is that but all the people that you already know, from like LinkedIn, instead of going to those conferences. There's one individual in our group, she raised like 900,000 in 6 months, and then she raised like, 2.2 million, like 2 months later, like just started snowballing. And I don't even know she's that right now, I gotta check. But you know, she strategically goes to like, Victoria's Secret pageants she goes to McLaren conferences. She's like, she doesn't dumb people with smart money or smart money with like something. It's something where it's like, there's dumb money there that needs to get put into a smart investment. Because, that's her approach is like commercial real estate, multifamily is a smart investment. So, I would recommend as a capital raiser to start looking at ways that you can go left when everyone's going right and asking that first question I just use there, you know, “who do you know in your network that that would be interested in this or has wealth?”, and then finding the, the Victoria's Secret pageants, finding the McLaren conferences or things of that where there's a lot of money there, and you can be the multifamily guy there, instead of one of 100. Those are good ways to exponentially grow early on.

 

Marc Cesar

43:39

Wow, I thought I was the only who thought like that man. Because I came to that realization earlier and on last year, it's like, I attend all these meetups, and I see the same faces over and over again. Yeah, there's a benefit there. But are you going to get me to that next level? You know, are you going to help me, you know, raise that million dollars or get that first deal? And it quickly dawned on me, like, all right, like you said, when everyone is going right, veer left, because there's a whole pool of people on the other side, you know, insurance guys. You know, there's other guys in different boards that are just sitting there and no one's tapping into them. But everyone is tapping into the multifamily space to try to raise money within that network when there's a slew of other companies out there and other people who are sitting on boards and stuff like that, who have the money, but they just don't know where to put it. So, if you shift, left and go against the grain you can bring those people in and you automatically make yourself that expert in your space because you have a specialized knowledge that you're bringing to them that they probably never heard of. So that was a great point. I love that, man.

 

Adam Carswell

44:55

Yeah, I want to see you do it now. And I think the other thing too, that I've observed with most capital raisers is you can always strike gold, and start raising millions in less than a year, I think especially if you're tapped into a community like raise masters, like we have someone in our group who actually had only raised money one time, and it was very, very friends and family and private. And he's gone from like 0 to almost 10 million in like, like seven months. Wild story, we're actually going to be interviewing him soon. And that's not those results aren't typical. But what I'm saying is, I think that normally what I see is anyone in this game, if you're willing to put in a couple of years, one or two years of not seeing the million-dollar results that it seems like everyone else is hitting, like, eventually, you're going to get there. It's just like, you know, work is a two-sided coin. And I love this quote, I've been saying it a lot recently, “work either works on you, or it works for you. But work doesn't work. It's not like work doesn't work”. So, a lot of times people quit when work is working on them, because they don't see that it actually is still benefiting them. They just don't see the results. And obviously, when work is working for you, is when you're like, Oh, this is great, right? So just keep that mindset is for anyone out there as a capital raiser. it's fine to simple advice, right? Like if you're feeling discouraged, just don't quit. And definitely reach out to Marc and I as well, if you're looking to expedite that growth curve.

 

Marc Cesar

46:17

Definitely. As we start winding down, man, a few more questions for you, what tips would you have for people who are considering, you know, jumping into the real estate space, whether they're looking to be more hands-on, on the operational side or be a capital raiser? Like, what would you tell them, you know, as get top three, two that they should start are consider?

 

Adam Carswell

46:39

This is one that even for myself, sometimes I feel like on a yearly basis, this change, and it's so simple, but it's such a, it's such a powerful challenge to consider an exercise. And before I think before you do anything, whether it's raising money, whether it's operational side, whatever it is, whatever it may be, as an entrepreneur, you need to be clear on who you've been called to serve. Like, what group of people, and it doesn't have to be, you know, I know someone who was like, Okay, I've been called to serve, you know, military moms and like Texas, and it's like, okay, that's great. But like that, I mean, that could work, right. But that's like, it's insanely niche. But when you have a mutual friend, Brian, Brian Briscoe, I think he's like, he's when I think of him, I think military niche, right. Who else could be Christopher Nelson, who's in RaiseMasters has been called the serve high-tech sales employees; Tate D., pilots.  Like, so being called on being clear on who you've been called to serve as an entrepreneur really is step one. And then from there, I'd say, you know, the next step like that, I'm telling you guys like that, like really take some time to like write down and get clear on who you've been called to serve.

And then from there, everything else tends to snowball. Now, what I've seen happen in our group is, it's really cool. RaiseMasters is a solid mix of capital raisers and operators and sponsors. It's kind of like a crossroads between capital and deal flow. We have a lot of operators and sponsors who join the group. And then either, you know, they find that capital partner like, Okay, this is awesome, this is what I'm looking for, or they see like, what we're doing at Asym Capital, or what some other capital placement agents are doing in the group, and they realize, oh, wow, like I actually don't want to manage all these assets in Florida. Like, I actually just wanted to raise money and find quality investment opportunities for my investors. So, we have people going both ways and changing their minds and stuff. So, though, again, the ones who had the most success, even if they start on one side, they switch to the other side, ones who stick with it. So, like, if you come into a group, like RaiseMasters, and you're coming into this game, we'll say you like, Hey, I know that I want to, I want to raise money. That's great. Make sure you've gotten some exposure to like other sponsors and operators and make sure you know, for a fact like that later down the line, you might not want to shift gears and become someone who gets in there and adds value to these, you know, these multifamily properties or whatever. Because then once you get that clear, who call to serve and what direction you really want to go, the success it's no boss's word I'm looking for.

 

Marc Cesar

49:15

Nice, so what is up next for you, your team at RaiseMasters and Hunter and the whole company?

 

Adam Carswell

49:25

Not to sound like because we're definitely always striving for growth. But in many ways, we do want to keep doing what we're doing. Because right now it's working. We're growing, we're changing lives. People are coming in here, as I mentioned, the one individual or group you know, to 0 to almost 10 million and like seven months like we love that because that's the ripple effect right there like that clearly whatever he's doing is working and we're grateful that we could have played a role in that but now that individual and others who are experiencing similar success can go perpetuate that wealth and success into their networks. And that's truly it. At age 31, here in my life, what I love the most, and who I've been called to serve directly right now, our listeners of your show, because you're my boy Marc, and, you know, aspiring podcasters out there, but definitely our unit, our group, our community at RaiseMasters, I just get so much joy, seeing the success, and it's a mutual growth that everyone gets to go through.

 

Marc Cesar

50:24

Nice, awesome. So, we've reached the end, man. So, let's just get a few Speed Round questions here. Just okay. You know, outside of all this? I know, we already answered one, which is what is your favorite book of all time that impacted your life? I don't know if it’s still, I don't know if you have a different one. But we can relate to the top of the episode.

 

Adam Carswell

50:47

Yeah. So, my favorite book that impacted my life. And I've answered this for you before you said?

 

Marc Cesar

50:53

I believe you did. I'm not sure if it's the same book or is it?

 

Adam Carswell

50:56

Let's see. Because yeah, that answer that answer does typically tend to change depending on how I'm feeling. I'm going to go with I'm looking at my stack of books here. And I think the one that I really resonated with over the past year, surprisingly, you know, it's not a real estate book, or even a business book. It's, I guess, more of a spiritual book. It's called “The Way of the Superior Man”. Is that the one that I said? Last time

 

Marc Cesar

51:29

I used to have rich dad poor dad first.

 

Adam Carswell

51:31

Yeah. I mean, I would recommend that book for sure. That was a very pivotal book in my life and the lives of many others. But no, I really like the Way of the Superior Man by David Deida, and my work with a coach, and he's the one who recommended it to me. And that's another thing too, I got to say, ladies and gentlemen, if you're not investing in yourself, through personal coaching, or mentorship, you know, it's awesome. Being connected to Hunter and a few other people in our network that are, is just played a major role in my life as leaders and mentors. But, truly investing in yourself with a coach that you align with like that, I think is like another huge secret that sometimes I forget, has played paid off so much. So just keep looking, I'll grab the book.

The Way of the Superior Man. And really, what I enjoyed most about this book, is it kind of addresses some stigmas that we're not supposed to talk about right now, like masculine and feminine energy and that type of stuff. Like there's all this gender stuff going on right now.

Okay, at the end of the day, there is a masculine energy, and there's a feminine energy and to be aware of the fact that, you know, as men and as women that we all have a little bit of both. But you know, just getting in tune as a man with what true masculine energy looks like. And then also getting an understanding of what true feminine energy looks like, has helped me serve my wife and many around me in a way that I just wasn't aware of before. And like, there's not enough people talking about that stuff right now. And I think it could save like, there's so many issues in the world right now from an identity perspective that I think people are dealing with and struggling with, and they don't know why it's similar to communication. It's like, no one's talking about this stuff. So, I recommend go reading that book. Whether you're a man or a woman, it just can really open your eyes.

 

Marc Cesar

53:24

Favorite hobby outside of real estate?

 

Adam Carswell

53:29

I got asked this recently, and for some reason, my mind went to either being on a plane somewhere or at the beach in paradise, weirdly enough inside playing Super Mario Strikers on my Nintendo, like I just love playing Nintendo games, especially Mario games. And whenever Every winter, I go back to Cleveland, Ohio, typically and have a video game tournament, Super Mario Strikers with my friends that I've known my whole life. And I think that's when I'm at, like peek happiness is somewhere in there.

 

Marc Cesar

54:03

Nice, I think you and my son would definitely get along very well. If you had to start over, but with the knowledge that you have now, what would you do differently?

 

Adam Carswell

54:19

I think that the smartest answer is one that I feel like most people would say is you've learnt so much from all the mistakes that you make. So, it's like would you really want to do anything differently? But I think wow. I was going to say maybe dive into entrepreneurship a little bit sooner but there's definitely some skills and professional polishing that I got from being in a Fortune 500 company for a couple years. So, I think you know what, the one thing that I would have definitely this would be okay, this is my definitely my recommendation and just anyone out there. I would have consistently started creating content sooner, it came in spurts for me. I made some in college and then I stopped and then I had a lot of stint there and then I stopped and I changed YouTube channels and this and that. And speaking of YouTube, I just think there's no platform out there better to consistently post on right now than YouTube. I think for the next five, four or five decades, YouTube is going to be the gold standard of evergreen content, you know, Facebook, LinkedIn, Instagram, whatever you post on there, your post is gone within like a week. Unless something weird happens. YouTube, I've had multiple videos pull up 1000s of views that I posted like seven years ago, like right now. So consistently posting on YouTube, we'll call it once a week, for the next 10 years, I think anyone who can do that is going to be in a completely different position than they are right now. That's something that I wish I would have been more consistent with sooner and do my best to be consistent with now to this day.

 

Marc Cesar

55:54

Nice. If people wanted to get in touch with you connect with you to ask more about RaiseMasters or anything? How would they go about doing so?

 

Adam Carswell

56:03

For sure, So, as Marc mentioned, I'm very, very active on LinkedIn and have been hitting that hard for, again, past five or six years. And again, you just stay consistent on a platform like that is really, really going to benefit you. So, LinkedIn is cool, but you know, really, if I could give you guys all one call to action it would be to go to raisemasters.com Check out our mastermind, you know, we'd love to get you in here. We'd love to serve you. If there's anywhere that majority of my time goes and is devoted to its to building and cultivating relationships with our members helping us all hit our goals. So, if you want me to connect with you at my highest and best potential like to just be completely honest with you, that is the best way. So, raisemasters.com.

 

Marc Cesar

56:46

Awesome. And to the listeners. As always, all of this information will definitely be in the show notes. So, make sure you guys check out RaiseMasters.com which is the number one mastermind for Elite Capital raisers. And with that said, Adam, man, I want to thank you so much for jumping on the show and share with us, your golden insights, man, on communication and everything else. And I greatly appreciate you being on.

 

Adam Carswell

57:12

My pleasure, Marc, thank you for having me. And I look forward to connecting with you again soon. And everyone who's tuned in so thank you all for investing your time with us. And it's been awesome.

 

Marc Cesar

57:23

Definitely. And again, guys, raisemasters.com Check it out. And as always, I always extend the invite to all my all my guests, Adam, you're always welcome back on the show whenever you have an update or something new to share with our listeners feel free to come back the fact the door's always open for you and with that said everyone, Happy investing. It's all your success. We're out.

 

Thank you for tuning in. And I hope you've gotten massive value from this episode. But before you leave, subscribe, download and leave us your five-star review as we want to continue pumping you with massive value and content on the No BS Apartment Investing Podcast. Until next time

 

 

 

Adam Carswell Profile Photo

Adam Carswell

Savage

Adam J. Carswell is a Real Estate Entrepreneur, and Podcaster.

He is a LinkedIn Power-Networker, and New Media Marketing Maverick.

Adam’s expertise in communication sets him apart from the crowd.

He is the Co-Founder of RaiseMasters, the #1 Mastermind for Elite Capital Raisers.

Adam earned the moniker “The Voice of Liberty '' as the Master of Ceremonies at Liberland national events, and hosts the nation’s podcast; the Liberland Show.

He is also a cryptocurrency pioneer, and the Co-Host of the Blockchain Real Estate Summit.

Over the years, Adam has interviewed world leaders such as Grant and Elena Cardone, Doug Casey, Roger Ver, and G. Edward Griffin.

Adam is a former semi-pro basketball player, and was inducted into the hall of fame at his alma mater for his accomplishments on the court as well as on the track.

PS - In his spare time he is training to become a world class DJ.